New Free IP audit. You keep the report

AI detection · IP licensing

The licensing engine for IP owners

Trace runs detection models across advertising inventory to find your intellectual property in commercial use nobody licensed, preserves the evidence, and turns each use into a paid licence, not a takedown.

Run the free check See how it works

Free audit. We are paid from what we recover.

detection feed · sample output

Detected use	Your asset	Confidence	Status	Est. licence
Retail brand · video adPaid social · 3 territories · 41s	RecordingMaster + publishing	98.4%	Demand sent	$18,000
Beverage brand · campaignBroadcast + online · 6 territories	RecordingMaster only	96.1%	Licensed	$42,500
Fashion label · reel seriesOrganic social · 12 posts	RecordingMaster + publishing	91.7%	Evidence held	$6,200
Delivery app · in-app spotPaid social · 2 territories	RecordingMaster only	99.2%	Licensed	$11,400

Live

See where a recording is already being used

Search an artist, pick a track. Trace resolves its ISRC, finds the TikTok sounds built from that exact recording, and counts the videos behind each one. This runs against the real sources when you click it.

The problem

Chasing infringement costs more than it recovers

Which is why almost nobody does it, and why brands keep using work they never licensed.

Today

Manual · usually abandoned

Someone happens to spot the adby luck
Capture it before the campaign endsif you're fast
Work out who owns which sharedays
Pay counsel to draft the demandbillable
Chase a brand that ignores youweeks
Drop it: it cost more than it paid$0

With Trace

Automatic · paid on recovery

Detected while the campaign runscontinuous
Evidence preserved on detectionautomatic
Ownership resolved from your indexinstant
Demand drafted, lawyer in the loopsame week
Followed up until it closestracked
Retroactive licence executedyou get paid

Use cases

One engine, every kind of rights holder

The enforcement work is the same whatever the asset: find the commercial use, prove it, price it, collect. What changes is how we detect it.

Detection live

Recorded music

Acoustic fingerprinting across advertising inventory. Catches the forms that defeat manual searching: partial use, edits, pitch shifts and re-encodes.

Enforcement today · detection rolling out

Film, TV and audio-visual

Clips, scores and stings reused in commercial content. Audio detection already covers the soundtrack; frame matching follows.

Enforcement today · detection rolling out

Brand marks and likeness

Logos, trademarks, voice and image used in campaigns and endorsements nobody signed off. Handled as claims work while detection expands.

How it works

Detection to payment, without a legal department

Index your rights once

Every asset gets a signature we can match against. For audio that is an acoustic fingerprint that survives compression, pitch shifts, edits and background dialogue, and your masters never have to leave your control.

Matches partial and edited use
Survives re-encoding and speed changes
One pass covers the whole portfolio

Fingerprint index

Catalog ingestedComplete

Signatures extractedComplete

MonitoringContinuousScanning advertising inventory across platforms and territories.

Watch commercial use, not consumption

Chasing individual consumer uploads recovers fractions of a cent. Commercial use by a brand carries a real licence fee. We scan where brands actually run campaigns, and we keep watching after the campaign ends.

Paid social, video and broadcast
Territory and duration captured per use
Evidence preserved before the ad comes down

Evidence package

Timestamped captureHeldVideo, audio and placement metadata at time of detection.

Match reportHeldFingerprint alignment, confidence score, segment used.

Chain of titleAssembledMaster and publishing ownership resolved from your catalog.

Turn the use into a licence

Outreach is drafted, sent and followed up automatically, with a lawyer in the loop where it matters. The brand's easiest path is to license retroactively, so most of them do.

Automated demand and follow-up
Escalation only when needed
We are paid from what we recover

Claim pipeline

DetectedNew

Demand sentIn progress

Licence executedPaid

Start here

Run the check on your own tracks

This one is live, not a screenshot. Put in a few recordings and Trace queries the public metadata registry for each one, then reports whether the rights are in a state to be claimed at all. No signup, nothing stored against your name.

catalog readiness · the six checks

Finding	What it blocks	Severity
Not in the public registryNo matching recording found in the public metadata registry	Any claim at all	Critical
No registered writersComposer or lyricist missing from the work record	Publishing claims	Critical
Missing or malformed ISRCRecording can't be matched to platform reporting	All recording revenue	Critical
No work on fileRecording is not linked to a composition, so there is no publishing payee	Mechanical & performance	High
Duplicate registrationThe same title appears under more than one recording record	Revenue routes elsewhere	High
No recording creditsNo producer, engineer or performer credited on the recording	Neighbouring rights	Medium

Technology

Fingerprinting that runs at the edge

Acoustic fingerprinting has always been a server cost: decode the audio, extract the signature, hold an index in memory. That cost is why continuous monitoring was only ever sold to platforms, never to the people who own the rights. We compiled the decoder and the extractor to WebAssembly and run them inside edge workers.

The matching model is trained on the transformations real campaigns apply, so a use is scored instead of guessed at. Every match carries a confidence figure, and that figure decides who sees it next. The model is deliberately kept on the detection side of the work.

What the model decides

Automated

Whether a segment matches a signature in your index
How much of the work was used, and for how long
Which platforms and territories the use ran in
A confidence figure, which routes the claim

What it never decides

Human in the loop

Whether the use was genuinely unlicensed
What the retroactive licence is worth
How the demand is written, and to whom
Whether a refusal becomes an escalation

chromaprintFingerprint extraction, compiled to WASM

FLACLossless decode in the same runtime

EdgeWorkers, not a server fleet

LiveAlready processing real releases

FAQ

Frequently asked questions

What does the audit cost?

Nothing. You send a portfolio export, we return the findings. If there is nothing worth pursuing we will tell you. That is a useful answer, and it costs you nothing to get it.

How do you get paid?

From what we recover. If a use never converts into a licence, you owe nothing for it. That keeps our incentives pointed at claims worth pursuing rather than volume.

Do you take my music down?

Only if you ask. A takedown ends the infringement and earns nothing. Our default is to convert the brand into a paying licensee, retroactively.

Do I have to hand over my originals?

No. For audio we need fingerprints, not the recording. Fingerprints are one-way signatures: the original cannot be reconstructed from them.

Which kinds of IP do you cover?

The enforcement work (evidence, valuation, demand, settlement) applies to any commercially exploited right. Automated detection is live for audio today; film, brand marks and likeness are handled as claims work while detection expands to cover them.

What if the brand refuses?

Most settle, because a retroactive licence is cheaper and quieter than the alternative. When one does not, the evidence package is already built for escalation and we work with counsel from there.

Find out what your catalog is owed

Send us an export. We will come back with what we found, what it is worth, and what it would take to collect it.

Run the check on your tracks